webgenie
Affordable, flexible web development for charities, businesses, groups & individuals
Search Engine Optimisation
Many website owners are frustrated that their site does not rank well in the search engines, such as Google, Bing, Yahoo etc. At the same time they regularly receive spam emails from dubious companies offering them expensive search engine optimisation services. What to do?
The truth is that it is not complicated to get your website to rank well. We are often surprised that many websites don't contain even the most basic information needed by search engines. We can check your website for search engine visibility for free. For a small to medium site we can improve your rankings significantly with just a few hours' work.
Search engines like well written, well structured content, with concise descriptions of pages and pictures behind the scenes. Quality links coming in to your website really help to increase your ranking. We can advise and assist you with all this.
And we always include basic search engine optimisation for every new website we build.
General Advice
See Links page for general guidelines on getting your site noticed by search engines.
Please be aware that it can take several months for new search engine information put into your website to be detected and then to start increasing your ranking. So it's worth thinking a few months ahead if it's important to you to rank well by a certain deadline.
Monitoring your visitors
In order to see how many 'hits' your site is attracting and whether these are increasing, it's important to know how to track your visitors. Your hosting company will probably provide some tracking tools, and there are many other good free tools available, such as Google Analytics.
With these tools you can find out, for example, what search words visitors typed in to search engines to reach you, what countries they live in, which are the most popular pages and so on. You can also monitor the effect of running newspaper or radio advertisements, newspaper articles etc.
We can assist you with making these decisions, and with setting up tracking and interpreting results, as necessary.